Our Marketing Campaign

The Organiser's all-round marketing campaign and advertising activities set to generate the greatest publicity impact for the new show. Below are the key marketing areas we shall focus on:

1

Advertising on popular China-based trade publications and business portal websites including:

Trade Publications

Gifts

  • 禮贏天下 Gifts World
  • 禮商 LISHANG
  • 採購禮品 GIFT SOURCING

Toys

  • 中外玩具制造 TOY INDUSTRY
  • 玩具世界 TOYS WORLD

Commercial

  • 中國消費者 CHINA CONSUMERS
  • 中國貿易報 CHINA TRADE NEWS
  • 新商務周刊 NEW BUSINESS WEEKLY
  • 全球商業經典 GLOBAL BUSINESS
  • 消費導刊 CONSUME GUIDE
  • 消費者報道 C.C. REPORTS

Home Textiles

  • 中國紡織 CHINA TEXTILE
  • 紡織服裝周刊 TEXTILE APPAREL WEEKLY
  • 紡織報告 TEXTILE REPORTS

Apparel

  • 中國服飾 CHINA FASHION
  • 服裝店 THE FASHION SHOP
  • 服裝設計師 FASHION CHINA

Housewares

  • 第一家居 I HOME
  • 家用電器 LOVE @ HOME APPLIANCE
  • 現代家電 MODERN HOME APPLIANCE
  • 電器 CHINA APPLIANCE
  • 时尚家居 HOME FASHION
  • 安邸AD AD STYLES
  • 中國廚衛 CHINA KB
  • 廚衛電器 KITCHEN APPLIANCE
  • 精品家居 RESIDENCE

Online Business Portal

Gifts

  • www.lipingov.cn
  • www.15gift.com
  • www.chdesign.cn
  • www.globalimporter.net
  • www.gongchang.com

Toys

  • www.toysol.com
  • www.china-toycity.com
  • www.chinastuffedtoys.com

Housewares

  • www.zhanhui.pchouse.com.cn
  • www.szsmwh.com
  • https://home.163.com
  • www.jieju.cn

Commercial

  • www.toutiao.com
  • http://sh.sina.com.cn
  • https://news.163.com
  • www.chinanews.com
  • http://cn.chinadaily.com.cn
  • www.fengdi.com.cn

Home Textiles

  • www.ctei.cn
  • www.texnet.com.cn
  • www.hometex114.com
  • www.textile.hc360.com
  • www.chinahti.com

Apparel

  • www.efu.com.cn
  • www.china-f.com
  • www.ef360.com
  • www.cloth.hc360.com


2

Mass dispatch of promotional and marketing messages to target buyers through direct mailers and emails.


3

Frequent postings of show updates at highly popular China-based social media channels (including QQ, Sohu, NetEase, Sina, iFeng.com, China.com, etc.)


4

To connect and collaborate with influential trade associations and relevant industry organizations to organize buying and trade mission groups to visit the show.

Gifts

  • China Gift & Leisure Products Association
  • China Gift Industry Association
  • China Commerce Association For General Merchandise
  • China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts
  • ShenZhen Association of Arts & Crafts Industry
  • Hangzhou Gift Commerce
  • Fu Jian Business Gift Association
  • Chongqing Gift Industry Association

Toys/Baby Products

  • China Toy & Juvenile Products Association
  • Beijing Toys Association
  • ShenZhen Toys Industry Association
  • DongGuan Toy & Juvenile Products Association
  • Tianchang Toy Products Association
  • Jiangsu Toy Association
  • Jinhua Toys and Baby Products Association
  • Jinan Children’s Toy Association

Housewares

  • ShenZhen Furniture Association
  • Yuhuan Furniture Association
  • Guangdong bathrooms & Sanitary chamber of commerce
  • Foshan Sanitary Ware Industry Association
  • China Sanitary Ware Industry Organization
  • Xiamen Sanitary & Kitchen Industry Association

Sports Product

  • China Stationery & Sporting Goods Association
  • China Sporting Goods Federation
  • NingHai Stationery Sports Articles Association

Stationery

  • Beijing Stationery Industry Association
  • Guangdong Stationery Industry Association
  • Guangzhou Stationery Association
  • China Writing Instrument Association
  • Ningbo Stationery Industry Association
  • Shantou Stationery Association
  • Wenzhou Writing Instrument Association

Home Textiles

  • China Nonwovens & Industrial Textiles Association
  • China National Textile And Apparel Council
  • China Home Textile Association
  • The Sub-Council of Textile Industry, CCPIT
  • China Cotton Textile Association (CCTA)
  • Textile & Garment Chamber of Commerce
  • Guangdong Textile Association
  • SHTA
  • Foshan Textile & Garments Association
  • Ningbo Textile Industry Association
  • Association of EnPing Textile and Garment Industry
  • Chanxin Textile Industry Association
  • Haining Home Textile Industry Association

Apparel

  • China Fashion Association
  • Beijing Fashion Textile Industry Association
  • Shanghai Garment Trade Association
  • Hang Zhou Garment Industry Association
  • Sichuan Provincial Garments Adomment Trade Association
  • Fujian Garment & Garment Article Association
  • Henan Province Garment Industry Association
  • ChangZhou Garment Industry Association


5

To line up Guangzhou-based local newspaper and other media channels for media coverage of the show.


6

Posting the event updates and online promotion at the show's official website and other business portal websites.